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Roger Love

Any salesperson can climb the ranks of a car dealership—Here’s how...

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with the General Manager of CMA's Colonial Chevrolet in Richmond,...
equity

Gender equity still a concern in auto industry

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March 24, 2021 is the National Equal Pay Day in the US, highlighting the discrepancies in earnings between men and women who perform the...
seasonal

How to leverage seasonal service appointments to drive better business

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The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change...
buy here

Buy Here, Pay Here is the Investment Opportunity You’ve Been Waiting...

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We’ve been enjoying the strongest economy we’ve seen in a long, long time. Things are good across a great many industries, the auto sales...
opportunity

Maximize Your Opportunity and Deliver The Promise

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What’s in it for the customer? That’s an important way to look at the road to the sale. However, Cory suggests looking at it...
lead

Are You Ready to Lead?: The Big Difference Between Leading and...

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Everyone craves the opportunity to advance to the next level. Today you are a salesperson on the floor or service advisor in the bay....
connected customer

How to Reach and Engage the Connected Customer

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There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...

Five Top Strategies To Increase Sales

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How to Maximize Every Opportunity By: Cory Mosley It is a manager’s favorite line: “We need to just get back to basics.” While there is...

Five Top Strategies To Increase Sales

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https://www.cbtnews.com/five-top-strategies-increase-sales-2/