Sunday, January 23, 2022
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Roger Love

Any salesperson can climb the ranks of a car dealership—Here’s...

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with the General Manager of CMA’s Colonial Chevrolet in Richmond, Virginia, Shawn Hays. Lopes gets straight to the point and asks Hays, can any salesperson advance and climb the ranks from the sales floor to become a part-owner of a dealership? […]
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equity

Gender equity still a concern in auto industry

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March 24, 2021 is the National Equal Pay Day in the US, highlighting the discrepancies in earnings between men and women who perform the same roles. In the automotive industry, there have been substantial advancements in recent years, but there continue to be inequities both in pay and in terms of the opportunities afforded to […]
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seasonal

How to leverage seasonal service appointments to drive better business

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The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to the Hankook Tire Gauge Index, nearly half (48 percent) of Americans have delayed or canceled […]
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buy here

Buy Here, Pay Here is the Investment Opportunity You’ve Been Waiting...

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We’ve been enjoying the strongest economy we’ve seen in a long, long time. Things are good across a great many industries, the auto sales...
opportunity

Maximize Your Opportunity and Deliver The Promise

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What’s in it for the customer? That’s an important way to look at the road to the sale. However, Cory suggests looking at it from the perspective of what’s in it for you. VIDEO TRANSCRIPT:  I’d like you to get in the frame of mind of reversing the idea of what’s in it for them? […]
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lead

Are You Ready to Lead?: The Big Difference Between Leading...

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Everyone craves the opportunity to advance to the next level. Today you are a salesperson on the floor or service advisor in the bay. You have set your sights on the next level and are looking for that opportunity to become the next great sales manager or service manager. One big question remains; “Are you […]
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connected customer

How to Reach and Engage the Connected Customer

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There’s a new breed of customers buying cars today, a group that is changing the game. These “connected consumers” are typically young shoppers who look to their phones before they look to dealership lots for a car. While the move to online shopping has already begun for the auto industry, connected customers take things a […]
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Five Top Strategies To Increase Sales

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How to Maximize Every Opportunity By: Cory Mosley It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about the benefits of mastering the basics, it is definitely not where we should be making our living in today’s economy. I used to hear […]
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Five Top Strategies To Increase Sales

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https://www.cbtnews.com/five-top-strategies-increase-sales-2/
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