Auto retail veteran Jim Ziegler discusses how industry reinvention and innovation will continue in 2021

The buzzword for the past several years n the automotive industry has been digital retailing. However, over the past 12 months of the Coronavirus outbreak, digital retailing has become the forefront of almost every conversation. 

To thrive in today’s marketplace it’s an absolute must with so many consumers opting to shop from the comfort of their homes. On today’s show, we take a closer look at digital retailing with industry veteran and President of Ziegler SuperSystems, Jim Ziegler.

In today’s segment, Ziegler and anchor Jim Fitzpatrick discuss the auto industry’s history of reinvention and innovation. The pair also tackle the impact of digital retailing integrations have and will continue to have on the F&I office. We also find out Ziegler’s perspective on how well dealers are keeping up with the digital retailing and artificial intelligence transformations. Lastly, Ziegler talks about what dealers should be focused on in today’s retailing landscape, and he provides his market forecast for the rest of the year.

For 47 years, Jim Ziegler has been a prominent industry writer, magazine columnist, professional speaker, and dealership trainer. Since 1986, Ziegler has done business with more than 15,000 dealerships nationwide. He has been featured on CNN, Reuters, Bloomberg, and USA Today to name a few. He has also been a keynote speaker at dozens of automotive events including the annual NADA Show and Digital Dealer.