Collin Sewell and Jason Willis acquired Willis Automotive’s 11 Iowa locations from Rich Willis and Willis Automotive. The transaction includes Lexus, Volvo Cars, Land Rover, Cadillac, Infiniti and Mini dealerships in Des Moines, Chevrolet in Granger, Nissan in Urbandale, two pre-owned dealerships in Waukee and Urbandale, and a Jaguar authorized service location in Des Moines. Following Rich Willis’ retirement, Jason Willis becomes CEO, with the business remaining independent from the Sewell Family of Companies. All locations will retain their existing dealership names and addresses. Paul Kechnie, Matt Willis and Jamie Farley of Performance Brokerage Services served as exclusive sell-side advisors.
Deal Details:
Seller: Rich Willis and Willis Automotive
Buyer: Collin Sewell and Jason Willis
Transaction Date: Not disclosed (announced October 29, 2026)
Acquired/Rebranded Dealership(s):
- Willis Lexus
- Willis Volvo Cars
- Land Rover Des Moines
- Willis Cadillac
- Willis INFINITI
- MINI of Des Moines
- Willis Chevrolet Of Granger
- Willis Nissan
- Pre-owned dealership in Waukee
- Pre-owned dealership in Urbandale
- Jaguar Des Moines Authorized Service
Advisor/Facilitator: Paul Kechnie, Matt Willis and Jamie Farley of Performance Brokerage Services (exclusive sell-side advisors)
