On today’s CBT Newscast for Thursday, August 10th, 2017:
Why are customers so interested in trucks & SUVs?
We know SUVs, trucks, and crossovers remain popular among car buyers. Why they remain popular is the question we all want answered. AutoTrader released it’s “Hottest Cars for Summer 2017” list and, according to Executive Editor Brian Moody, this is why people are trending away from sedans for now. Watch Now
5 Ways to Add a Personal Touch to Your Online Sales Process
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and it can reach millions within a very short time. Connecting with a long-lost friend is also easier than ever. Read More
Weighing the Costs: The Impact of Stair-Step Incentive Programs on America’s Auto Dealer
A lot of controversy surrounds the subject of stair-step incentive programs. There are strong opinions about the practice on the side of original equipment manufacturers and auto dealers. While complexities surround stair-step programs, in their simplest form, they are incentives given to dealers that are tied to sales quotas. Read More