Friday, October 15, 2021
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Lloyd Trushel

The challenges F&I departments face while adjusting to a virtual world

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F&I departments are facing a unique set of challenges in today’s marketplace. On today’s show, we’re pleased to welcome Thomas Hackett, National Sales and...
CDK

CDK Global enters digital retailing with Roadster acquisition

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For more than 40 years, CDK Global has been a dominant force in the automotive industry with widely adopted solutions for all facets of dealership operations. On Wednesday, June 2, they announced in a news release that CDK Global has acquired Roadster, Inc. to establish “the first fully integrated, end-to-end retail solution to the automotive […]
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service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling or visiting. Not only has the average length of vehicle ownership increased 60% in the last ten years, but 22% of millennial car owners are searching for their mechanic online. If your dealership service page […]
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F&I

Four tips for a top-notch virtual F&I sales experience

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Many industry experts are predicting that a slow exit from the worst of the COVID-19 pandemic and its effects on dealerships will force many to continue a trend towards offering digital or ‘no-touch’ deliveries. That means F&I being done online with more frequency and buyers taking delivery at their homes. It really may be an […]
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dealership

Ways to effectively market your dealership

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Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it? What about the budget? Often, effective marketing isn’t about traditional marketing at all. It’s about who you are and what the customer experiences when they contact you. Let’s look at that […]
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Carvana

Carvana betting on online car sales with $500 million investment

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The second-largest online auto retailer Carvana highlighted plans to invest another half-billion dollars into its business model. The massive investment comes after a very successful year where the retail chain capitalized on the trend toward online sales that spanned all industries, marking a 37% growth in 2020 over their 2019 figures.  Infrastructure additions are the […]
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ROI

A guide to understanding the ROI of your phone calls

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Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point...
sales

The National Retail Federation projects retail sales growth in 2021...

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The year 2020 was a challenging one—particularly for the automotive industry. During the start of the pandemic, U.S. vehicle sales fell as much as 52%. Nevertheless, the industry went on to rebound and see year-over-year growth in new vehicle sales. This showcases the automotive industry’s resilience, especially auto dealers who found innovative ways to offer […]
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online

Three easy ways to boost e-commerce sales at your dealership

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Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition. However, if you are new to this world, it can be challenging to know how to jump in and put processes in place to see […]
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car sales

Best practices for engaging today’s car shopper: Remote car sales...

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A study by KPMG has found that for car purchases, “consumers want … an end-to-end e-commerce experience.” They also don’t want to step “in a showroom, even for a test drive.” So, dealers should come up with ways to meet those needs. With most dealerships back to roughly normal around the country, it’s assumed you’ve worked out how to make […]
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