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incentive programs

A Step Forward or Backward with Stair Step Incentive Programs?

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They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they...
stair-step incentives

Stair Step Incentive Programs Aren’t All Bad

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Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as...
NADA

Exclusive Interview with NADA Chairman Mark Scarpelli

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CBT's Jim Fitzpatrick invites NADA Chairman Mark Scarpelli to discuss topics including the NADA's hurricane relief efforts, stair-step incentive programs, consumer trust, and more.
incentive programs

Weighing the Costs: The Impact of Stair-Step Incentive Programs on America’s...

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The Purpose of Stair-Step Programs A lot of controversy surrounds the subject of stair-step incentive programs. There are strong opinions about the practice on the...
newscast

Why are customers so interested in trucks & SUVs? | 5...

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On today's CBT Newscast for Thursday, August 10th, 2017: Why are customers so interested in trucks & SUVs? We know SUVs, trucks, and crossovers remain popular...