Your #1 source for auto industry news and content

What can conversational AI achieve for your dealership? — Cole Kutschinski | ICOM AI

Conversational artificial intelligence (AI) is a new and swiftly evolving tool that can speed up the sales process and improve customer retention within the dealership. However, as with any major technological innovation, it can be difficult to understand what the potential applications are or whether it is truly effective.

On this episode of Inside Automotive, host Shyann Malone is joined by Cole Kutschinski, president and CEO of ICOM AI. Hailing from the retail automotive sector himself, Kutschinski explains exactly how the new technology can used and what problems it can solve.

Key Takeaways

1. AI has multiple applications in the dealership, from marketing to data analysis. Conversational platforms can leverage machine learning to assist the sales process.

2. Conversational AI can conduct a variety of tasks autonomously. For instance, it can answer basic consumer questions about availability or financing through a messaging system, with the goal of setting an appointment with a sales representative.

3. Conversational AI can also conduct follow-ups, boosting customer retention and helping dealers identify any issues a customer may have experienced post-sale.

4. Kutschinski expects to see conversational AI improve in terms of functionality and effectiveness in the coming years. As machine learning evolves, the technology could soon automate tasks in areas such as after-sales.

5. The more data is fed into conversational AI algorithms, the more powerful they will become. Kutschinski notes that while the technology can be overwhelming for dealers to understand, it becomes much more simple to grasp when framed in terms of ROI.

"The models are very complex, the AI is very complex. But our application of it and the process that we run when applying it is very simple, very straightforward, and easy to comprehend." — Cole Kutschinski

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

Related Articles

Latest Articles

From our Publishing Partners