How do you focus on engagement and what does that really mean to you? Cory says greeting people on the lot is easy, but suggests other steps to take engaging...
In auto retail, things can slip through the cracks during your process. Glenn Pasch suggests mapping out the first and last hours of your day with a checklist to prevent...
Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why you need to make sure your...
Everyone has a 'why buy' message. However, Glenn wants to know when your customers do business with you, do you make them feel good about their why buy? Are customers leaving...
Do you think attitude is overrated? Not just an attitude, but an attitude of gratitude. Paul explains how a good attitude can benefit your process when people buy cars.
VIDEO TRANSCRIPTION:
I...
On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the digital age.
If you would like to...
Are trial closes helping or hurting you? According to David Lewis, they’re hurting some people. Hear why in today's CBT Tip of the Day.
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Today I want to talk to...
When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers. Instead, he suggest elevating your authority by using...
Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News.
VIDEO TRANSCRIPT:
One of the principles of effective negotiating is a...
What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some value in that? Well, there is...