I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a result, dealers do not have access to metrics that would allow them to quickly inspect the quality of their marketing investments and vendor partners. CBT News readers and progressive dealership managers […]
CBT News is a multimedia platform where top dealership professionals go to stay ahead and learn how to sell and service more vehicles more profitably. Automotive industry professionals learn the latest automotive news, sales and management training, best practices and so much more. In addition to providing the latest automotive news and in-depth interviews with industry leaders, CBT News also hosts weekly shows featuring the nation’s top automotive trainers and consultants, covering all departments of the dealership including sales, fixed ops, parts, management, leasing and finance. CBT News was created to deliver daily content that dealers can count on for help in running their dealerships better. If you are looking for a community where you can learn the latest auto news and get ahead in the car business, subscribe today.