Though it might be one of the most poorly performed and neglected parts of the vehicle sales process, performing a good vehicle walk-around is a vital step. This step allows...
The demo drive is often the first time a potential car buyer is feeling a sense of ownership of what could be their next vehicle. Many can even debate that...
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process. It is the first time that...
Shoppers are calling and looking at your electric vehicles. They test drive them, but then seem to lose interest. Your ‘features and benefits’ presentations aren’t working on those prospects. What’s...
It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed to developing more hybrids and EVs...
To Oscar Gutierrez, electric cars are a “no-brainer.”
“Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and not use gas. The state gives...
Internet Research Takes Out Emotion; Test Drive Puts it Back
By Mark Tewart
In that path there are specific things that can be done to increase the likelihood of there being a nexus...
On today's show:
- Clint Burns, CEO of The Next Up, discusses how geo-fencing technology can make customer demo drives safer for sales associates
- Sales Tip of the Day with Aaron...
On today's show:
- Northwood University Department Chair for Automotive Marketing, Elgie Bright, discusses what is being taught to tomorrow's dealership leaders
- Larry Dorfman, CEO and Chairman of EasyCare, explains how...