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CBT News – May 1, 2015

On today’s show:

– Northwood University Department Chair for Automotive Marketing, Elgie Bright, discusses what is being taught to tomorrow’s dealership leaders

– Larry Dorfman, CEO and Chairman of EasyCare, explains how to handle warranty marketing scams

– Sales Tip of the Day with Kirk Manzo on questions after the test drive, brought to you by The Next Up

– Today’s Dealer of the Day, brought to you by Performance Loyalty Group, is Fairway Buick GMC in Las Vegas, Nevada

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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