TSLA376.0502.33%
GM77.895-0.625%
F12.345-0.135%
RIVN16.335-0.615%
CYD41.680-0.19%
HMC24.300-0.18%
TM192.680-3.4%
CVNA402.980-0.04%
PAG160.2950.295%
LAD274.510-1.88%
AN203.1450.175%
GPI339.9700.19%
ABG201.889-0.1207%
SAH71.7200.5%
TSLA376.0502.33%
GM77.895-0.625%
F12.345-0.135%
RIVN16.335-0.615%
CYD41.680-0.19%
HMC24.300-0.18%
TM192.680-3.4%
CVNA402.980-0.04%
PAG160.2950.295%
LAD274.510-1.88%
AN203.1450.175%
GPI339.9700.19%
ABG201.889-0.1207%
SAH71.7200.5%
TSLA376.0502.33%
GM77.895-0.625%
F12.345-0.135%
RIVN16.335-0.615%
CYD41.680-0.19%
HMC24.300-0.18%
TM192.680-3.4%
CVNA402.980-0.04%
PAG160.2950.295%
LAD274.510-1.88%
AN203.1450.175%
GPI339.9700.19%
ABG201.889-0.1207%
SAH71.7200.5%


test drive

ActivEngage digital communication tools

Why dealers must have robust digital communication tools to engage car buyers

- January 12, 2023
As the world grows accustomed to the digital phenomenon, trends, and insights regarding conversations between dealers and car buyers are at the forefront of everyone's mind. Today on Inside Automotive,...
display showroom test-drive

Tesla selling discounted showroom and test-drive vehicles after cuts to production

- December 27, 2022
Tesla is now selling models originally dedicated for showrooms and test-drives after running out of inventory in several locations. The automaker has received no shortage of attention this month, as its...
test drive

Rethinking the test drive to unlock new revenue

- January 26, 2021
There’s no doubt COVID-19 accelerated automotive retailers’ digitization efforts. Evolving consumer preferences for personalized, on-demand service that doesn’t require a dealership visit mean the retail environment now covers a lot more ground. However, the...
customers

How to Excel at Offering an Exceptional Customer Experience During COVID-19

- April 14, 2020
Like many other businesses, dealership owners now have the task of keeping customers engaged while also accounting for their safety during this COVID-19 crisis. Years from now, customers will remember the...
digital retailing

The Right Time to Move to Digital Retailing?

- April 8, 2020
Throughout the rest of 2020 and potentially for years to come, customers’ senses will be heightened to being among groups of people in public. Whether it’s a rock concert in...
walkaround

The Importance Today of the Sales Walkaround

- March 9, 2020
Car buyers go online, that’s a fact. Think With Google research shows that more than 95 percent of car sales start with the customer searching and researching on the internet....
demo route

Pros and Cons of the Planned Demo Route

- January 6, 2020
  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

- October 10, 2019
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying...
connected customer

How to Reach and Engage the Connected Customer

- October 8, 2019
There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who look to their phones before they...
mobile app

Three Pros and Cons of Developing a Mobile App for Your Dealership

- September 30, 2019
As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies feel that having a mobile app...


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