Our industry faces not waves of occasional change -- but constant, everyday change that can help or hurt a dealership depending on how well you sense and respond to it....
Cultivating a network for salespeople to strategize and learn from one another, as well as find training resources can make all the difference in their career. In today’s segment, Jim...
Maintaining a profitable service department is one of the best ways to ensure that your dealership turns a profit, even when people aren’t buying vehicles. However, the service department often...
A/N: For cohesiveness, it’s recommended that you read the first part of this two-parter article.
After you are sure that you need to revamp your website, it might be difficult to...
Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase...
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards...
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative...
The United States is the overall second largest vehicle production and sales market in the world. 2017’s sales numbers reached an all-time high of $17.1 million units, with this being...