Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase...
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards...
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative...
The United States is the overall second largest vehicle production and sales market in the world. 2017’s sales numbers reached an all-time high of $17.1 million units, with this being...
Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have a small team, have limited financial...
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of...
Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can take that price and apply it...
Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News.
Chris discusses the importance of monetizing your...