This year’s National Automotive Dealer Association (NADA) Expo will take place in San Fransico’s newly renovated Moscone Center from January 24th through the 27th. It’s the 16th time the city...
It is hard to believe that December is again on the horizon. The holiday and the end-of-year rush is in full swing, and consumers all across the country are in...
On this week’s episode of Progressive Retail, Cory Mosley speaks with Rudy "El Patronn" Treminio about increasing your social media selling and developing a more personal marketing strategy for your dealership.
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being...
Our industry faces not waves of occasional change -- but constant, everyday change that can help or hurt a dealership depending on how well you sense and respond to it....
Cultivating a network for salespeople to strategize and learn from one another, as well as find training resources can make all the difference in their career. In today’s segment, Jim...
Maintaining a profitable service department is one of the best ways to ensure that your dealership turns a profit, even when people aren’t buying vehicles. However, the service department often...
A/N: For cohesiveness, it’s recommended that you read the first part of this two-parter article.
After you are sure that you need to revamp your website, it might be difficult to...
Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase...