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social media

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

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Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with...
summer

Summer Sales Strategies

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Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The...
e-commerce

Is E-Commerce Driving the Auto Industry?

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Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the...
social media

Three Ways to Step Up Your Social Media Game in 2018

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Just weeks into 2018, the social media landscape was rocked by major news from Facebook that the world’s largest social network is downgrading organic...

How Should You Be Sharing Content On Your Dealership’s Social Media...

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Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership's social media accounts and how...
newscast

How You Should Be Sharing Content On Your Dealership’s Social Media...

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On today's CBT Newscast for Friday, March 9th, 2018: How Should You Be Sharing Content On Your Dealership's Social Media Accounts? Sarah Epstein, Director of Social...
social media

F&I and Social Media – 4 Ways to Boost Profits &...

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The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...
Galpin Motors

Brian Allan: How to find balance with your staff and the...

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  Some people would say salespeople are pseudo-celebrities when it comes to being known around town. As a dealer, you appreciate your staff engaging with...
social media advertising

Social Media Advertising

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Does social media really help sell cars?  Glenn says “Yes”, but you have to know how to properly use it. 
social media marketing

5 Crucial Components of an Effective Social Media Marketing Strategy in...

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The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to...