Wednesday, December 2, 2020
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workday

CBT News – July 12, 2016

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CBT News - July 12, 2016 On today's show 4 Things you should do before every workday April Rain on how easy social media can...
SAAR

CBT News – July 11, 2016

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CBT News - July 11, 2016 On today's show 5 things business leaders should be doing according to Mark Fields Anthony Santangelo, lease manager with...
SAAR

CBT News – July 7, 2016

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CBT News - July 7, 2016 On today's show 5 simple ways to be a good boss Steve Munyan, President of Hire the Winners, explains...

CBT News – May 19, 2016

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CBT News - May 19, 2016 On today's show: Do your customers see the difference in lowest price versus fair and transparent prices? How is your dealership...
test drive

Turn a Test Drive Into A Sale

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Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus between emotion and logic. When emotion and logic are combined it provides the intensity to the buying momentum that moves the customer from […]
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Haters

Should you hug your haters? Hear the story of one dealership...

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Alright, raise your hand if you have haters. No, not family members…haters with your dealership. No, not your co-workers. I mean people who don’t like your deals, your incentives or your cars? Well, the more important question for Aaron Wirtz (Media and Marketing Manager with Subaru of Wichita) was; How do I turn a negative […]
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Story 1

We’ll tell you what the secret behind dealers in a better-than-expected...

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Well, we’re almost a week into the month of March and according to Wells Fargo Economist, Sam Bullard and how well auto sales do each month is an early indicator of consumer spending and a healthy economy. Right now, consumer spending is up. While some economists give credit to low gas prices, low interest-credit and […]
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Several ways you can increase sales and improve profits.

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So when it comes to investing in the latest, newest and greatest technology for F&I, is it the end all to selling more cars and products? Rebecca Chernek says no, it’s not. Chernek is the head of Chernek Consulting, a 30-year insider to the auto industry. When it comes to software systems, she believes they […]
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Data

We have the data you need to help you set more...

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Here’s a question with an obvious answer. Do you want to close more sales? Well obviously the answer is yes, but the key to doing so isn’t always as clear. Luckily, we have five steps from a DealerSocket study that will help you set more appointments and close more sales. Step one– follow up between […]
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Is your dealership looking for profit in all the wrong places?

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Working harder and longer…a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this leads them down a path to looking for more sales and profits in all the wrong places.Verde suggest asking three questions. Question One: Which is the easier type of customer to […]
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