While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.
Weekly Newsletter
Get the latest automotive industry news and trends delivered straight to your inbox.
When vehicle sales slow, dealerships often point to market conditions as a driving factor for declining performance. While dealers can’t control showroom traffic, interest rates or consumer demand, they can...
Dealers often rely on age, income, credit scores and other demographic information to understand their customers. However, those measurements may overlook the most important factor behind a buying decision: what...
Overcoming a customer's objection starts with understanding what is driving it. Kyle Vowinkel, Former FBI Crisis Negotiator and Author of Shaping Chaos, joins CBT Live to discuss how asking better...
AI is changing how dealerships sell, yet many stores still run on old beliefs about what is possible. Those beliefs capped sales long before the technology arrived and that mindset...