5-step guide to modernizing the buyer’s journey
Projections for U.S. light-vehicle sales in the next five years are optimistic, according to research shop Benchmark Co. By 2025, there will be a record 245 million licensed drivers in...
TSLA393.42011.79%
GM76.320-0.57%
F11.900-0.18%
RIVN15.410-0.9901%
CYD39.890-1.32%
HMC24.170-0.17%
TM190.200-2.42%
CVNA390.630-5.17%
PAG171.310-0.21%
LAD291.2101.09%
AN215.5203.14%
GPI359.8552.985%
ABG204.4850.795%
SAH79.0100.26%
TSLA393.42011.79%
GM76.320-0.57%
F11.900-0.18%
RIVN15.410-0.9901%
CYD39.890-1.32%
HMC24.170-0.17%
TM190.200-2.42%
CVNA390.630-5.17%
PAG171.310-0.21%
LAD291.2101.09%
AN215.5203.14%
GPI359.8552.985%
ABG204.4850.795%
SAH79.0100.26%
TSLA393.42011.79%
GM76.320-0.57%
F11.900-0.18%
RIVN15.410-0.9901%
CYD39.890-1.32%
HMC24.170-0.17%
TM190.200-2.42%
CVNA390.630-5.17%
PAG171.310-0.21%
LAD291.2101.09%
AN215.5203.14%
GPI359.8552.985%
ABG204.4850.795%
SAH79.0100.26%
sales process
3 Ways to Dominate Car Sales in the “New Normal”
The Automotive industry has been turned upside down over the past 4 months and has pushed the future forward in regard to the way that business is being conducted. Selling...
Will Automation Affect the Auto Retail Workforce?
Automation is at work in the automotive industry. Processes in manufacturing are now driven in large part by AI-powered machines that can operate round the clock rather than an eight-hour...
Moving Smoothly From Greeting the Customer
The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart talks about moving slowly from greeting...
Adjusting Your Language for the Customer
On this week's episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt you when talking to customers in...
Elevate Your Sales Process In The Automotive Industry by Picking The Right Car
One of the most important parts of the sales process in the automotive industry is picking out the perfect car. As you’re walking the lot, David Lewis of David Lewis...
Use the Trade-In to Make the Sales Process Quicker and Easier
There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over the last few years, the average...
Be Intentionally Congruent
Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them. Mark suggests being both in order...
Gain Control of the Sales Process
The sales industry hadn’t innovated for decades before I created what’s called Information Assisted Selling. It’s trademarked and a codified way of selling—the ultimate way to create common ground. I...
Effective Greeting Requires Planning and Professionalism
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how...
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