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Parros

How to modernize your dealership with a one-person sales model? ...

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Earlier this week, CBT News was on-site at the 2021 (NAMAD) National Association of Minority Automobile Dealers Convention in Miami Beach, Florida. In this...
loyalty marketing program

Key components your dealership needs for a robust digital marketing strategy

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you...
dealer

What can your car dealership do to prepare for the future...

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  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique...
experience

Sell on experience vs. brand, to beat inventory shortage

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With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand?...
car buying experience

The 7 most effective words to use when closing a deal

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the seven most effective words, when closing...
dealer

How to shift marketing techniques during times of low vehicle inventory

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On the latest episode of Auto Marketing Now, host Brian Pasch talks about how your marketing can shift during times when inventory levels are low...
video

5 simple ways to master the professional F&I video call

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There was a time when no dealership (and certainly not F&I) thought much about handling any part of the car-buying process over video, but...
F&I

Digital tools can’t replace your F&I manager, but they can make...

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Twenty years ago, a finance and insurance manager was one of the most respected managers in the dealership. They could make or break your...
payment platform

CDK Global announces launch of new payment platform, CDK OnePay

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Technology solutions firm CDK Global has unveiled its new CDK OnePay, which will serve as a revolutionary payment platform for dealerships. CDK Global partnered...
sales

Getting new hires productive on the sales floor in today’s climate

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The annual turnover rate among sales staff is excruciatingly high in the US with around 80% of sales staff to leave every year, according...