The new Kia EV6 GT should be hitting dealership lots in the coming weeks. While the automaker has built up excitement for the vehicle over the course of 2022, its...
Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as a feedback medium for the many...
Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your dealership’s bottom line.
You could find all...
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting...
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place...
Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening what works and cutting what doesn’t.
Collecting...
Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News.
Chris discusses the importance of monetizing your...
The car buying experience is not quite the same as checking into a hotel or dining at a restaurant. It’s not something that you just think of one night and...
The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly through word of mouth and influenced...