Thursday, January 20, 2022
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video testimonials

Benefits of Video Testimonials

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Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as a feedback medium for the many benefits they bring. However, now, with many companies struggling to stay afloat after extended shutdowns, stay-at-home orders, they are emerging as especially potent tools. Here […]
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reviews

Reviews vs. Referrals

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 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your dealership’s bottom line. You could find all of our tips from our trainers like Cory Mosley on demand, right here 24/7, on CBT news. VIDEO TRANSCRIPT: You know there used […]
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online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

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Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting the word out there via social media, the internet is one of the most powerful tools of the 21st-century dealership. But with great power comes […]
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customer engagement

The Case For Creating A Director Of Customer Engagement Position

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How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports and customer reviews. However, obtaining a broader, authentic understanding of your customer’s journey through the sales process will drive more dollars to your bottom line. […]
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negative reviews

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online...

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The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place they turn to almost always is review sites. The reality of the connected consumer is that they value the opinions of others and trust third-party […]
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surveys

Creating Post-Purchase Surveys That Yield Useful Results

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Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening what works and cutting what doesn’t. Collecting customer feedback can be as simple as speaking one-on-one with a customer throughout the buying process to understand how and why they make the […]
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Reputation

The Importance of Your Dealership’s Online Reputation – Chris Snellgrove

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Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News. Chris discusses the importance of monetizing your reputation for your dealership and for your customer’s experience. He emphasizes that the best way to utilize your positive customer reviews to the best of […]
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reviews

How To Ask For GREAT Reviews

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The car buying experience is not quite the same as checking into a hotel or dining at a restaurant. It’s not something that you just think of one night and follow through the next day. Typically, it’s something that takes time and heavy research, which makes shopping in the automotive industry, somewhat daunting. For Americans, […]
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reputation

5 Ways to Boost Your Dealership’s Reputation

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The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly through word of mouth and influenced by the dealership building’s street presence. That has completely changed in recent times. A car dealer’s reputation virtually always precedes them thanks mostly to the […]
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review

6 Simple Ways To Get Customers To Review Your Business...

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When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Trustpilot, people are sharing their experiences on everything, and what they say has an impact. These days, a Google review can shape your business far more than a Google Ad. According to a Zendesk […]
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