Connecting With Your Customers
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
TSLA406.4307.28%
GM81.5000.65%
F14.8400.13%
RIVN16.7601.22%
CYD50.0302.11%
HMC26.440-0.63%
TM174.9500%
CVNA64.100-3.72%
PAG180.960-0.06%
LAD313.3800.72%
AN191.530-2.54%
GPI325.3300.42%
ABG199.5300.05%
SAH84.6100.36%
TSLA406.4307.28%
GM81.5000.65%
F14.8400.13%
RIVN16.7601.22%
CYD50.0302.11%
HMC26.440-0.63%
TM174.9500%
CVNA64.100-3.72%
PAG180.960-0.06%
LAD313.3800.72%
AN191.530-2.54%
GPI325.3300.42%
ABG199.5300.05%
SAH84.6100.36%
TSLA406.4307.28%
GM81.5000.65%
F14.8400.13%
RIVN16.7601.22%
CYD50.0302.11%
HMC26.440-0.63%
TM174.9500%
CVNA64.100-3.72%
PAG180.960-0.06%
LAD313.3800.72%
AN191.530-2.54%
GPI325.3300.42%
ABG199.5300.05%
SAH84.6100.36%
Retail Automotive
Psychology Behind Video Marketing, Emotions and Sales
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...
Is Your Negotiating Process Hurting You?
Thinking Like a Customer Might Seal the Deal
By: Mark Tewart
It’s a fact that the majority of customers still want to negotiate. Depending on the formal study you may read, they...
Falling into Selling Patterns Won’t Deliver Sales
CHALLENGE YOURSELF
By Cory Mosley
I doubt Janet Jackson was thinking about the car business when she wrote, “What Have You Done for Me Lately.” But the title of her 1986 single...
Grant Cardone tips to help selling cars to family, friends and neighbors
How many times do you communicate with family members? Maybe mom and dad (a couple of times a week)? Your cousins (maybe you see them at family gatherings)?...
Should your dealership go after women…when marketing and advertising?
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...
6 steps to dealership compliance success
Is your dealership on the path compliance, as far as current auto lending compliance practices are concerned? Well, if you’re not, Stephen Roennau , Vice President of Compliance for...
Do you have a high turnover rate at your dealership? One dealership might help improve your store
What is your goal and objective as a dealership: Improve the customer experience and foster loyalty, right? Well, one way of doing that (certainly) is hiring the right people and...
The Value of Creating Websites For Dealerships
Third Party Shortcuts May Not Be the Answer To Creating a Website
BY Russ Chandler
Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
Two things you need to know about the changes in millennial shopping habits
It was just last year we were talking about millennials and their lack of desire to own their own cars. But according to Fox Business, Dealertrack’s Vice President of...
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