TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%


Retail Automotive

ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

- October 28, 2015
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying process, women buyers tend to identify...
Sales & Marketing Auto News
CBT News Placeholder

Mercedes-Benz USA Chief Cannon Sits Down For Q-And-A With CBT Automotive’s Fitzpatrick

- October 28, 2015
SANDY SPRINGS, GA (PRWEB) OCTOBER 28, 2015 Mercedes-Benz is moving its U.S. headquarters to Sandy Springs, Ga., from New Jersey starting this year. Speaking recently to an audience of about 300...
Sales & Marketing Daily Automotive News

Is your dealership managing phone leads correctly?

- October 27, 2015
Here's a stat that's pretty scary (or embarrassing): the average dealership, across all brands and markets, is converting fewer than 8 out of every 100 inbound sales calls into showroom...
Management & Leadership Sales & Marketing
Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation

- October 27, 2015
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Sales & Marketing Auto News
Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them

- October 19, 2015
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research...
Sales & Marketing Auto News
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
Sales & Marketing Auto News
Phone Leads

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
Sales & Marketing Auto News

September 2015 Sales Numbers

- October 1, 2015
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers. The September 2015 sales totals are: Fiat Chrysler: +13.6% Chrysler: -5.3% Jeep: +39.8% Dodge: +2.6% Fiat:...
Sales & Marketing Auto News

How carrying around a notecard can improve your selling

- September 28, 2015
The month of September is almost completed. Maybe you've done well, or maybe you're an 8-car guy and you're looking forward to turning things around for October. Well, you might...
Sales & Marketing Auto News
annual training calender

Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment

- September 24, 2015
Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as HR director at the county’s largest...
Management & Leadership Sales & Marketing


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