Keep your hourly rate competitive and implement fresh incentives daily and monthly.
BY BILL WITTENMYER
A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable.
Wards.com suggests one of...
Corinne Lillis and Joe Gumm give you a look at the November 2015 sales numbers.
The November 2015 sales totals are:
Fiat Chrysler: +3%
Chrysler: -12.1%
Jeep: +19.9%
Dodge: -7.5%
Fiat: -2.6%
Ram:...
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Corinne Lillis and Joe Gumm give you a look at the October 2015 sales numbers.
The October 2015 sales totals are:
Fiat Chrysler: +14.7%
Chrysler: +1%
Jeep: +33.3%
Dodge: +12.3%
Fiat:...