Thursday, January 27, 2022
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marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated the shift to digital marketing and digital shopping. You may already be posting customer-centric content to your website‘s blog. That‘s a useful starting point, but in […]
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Tips for dealers to do pickup and delivery well

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You’ve heard your customer’s responses and requests. Logic alone would tell you that consumers consider pick–up and delivery services important when it comes to their auto’s maintenance. Many consumers working from home are in an inconvenient spot and state of dress to leave the house. Their work from home and “always on the clock” lifestyle […]
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Kelly Automotive

Taking Both Forks in the Road: Stop Limiting Your Decision...

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We often use “road” metaphors for the activities of our business and our life — “the path to the sale,” “the road not taken,” “living on easy street,” and so on — because it seems like an accurate description. We spend our early years learning to walk (or drive), we learn skills as we go […]
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work

Ford Offers Work-from-Home Extension: What it Might Mean

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The year 2020 has undeniably been a strange one and we have definitely learned how working from home impacts people, businesses, and communications. On Wednesday, Ford Motor Co. announced that it would be giving 30,000 salaried workers the option to work from home through the end of the year if they choose to. These include […]
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Uber

Uber Slashes Jobs Yet Again: What it Means

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Just like most businesses, Uber has taken a huge hit in the midst of the novel coronavirus. The rideshare giant has announced it will be cutting 3,000 more employees after thousands of employees lost their jobs just a few weeks ago. In early May, the company stated that 3,700 people were let go “in response […]
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mental health

Maintaining Mental Health During a Crisis

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Dealing with the COVID-19 pandemic is emotionally taxing in almost every way. Millions of Americans worry about how and when they’ll get back to the job they were laid off from, where the money will come from for their rent or mortgage or groceries, and what it will look like to once again be free […]
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people

How to Fix the Critical Errors that Are Preventing Your...

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Do you watch business-based reality TV shows? I love these shows not only for the excitement and entertainment, but for all the parallel messages they provide to your own business and life. When teams and their members excel in business there are always reasons. Likewise, there are also very specific reasons as to why people […]
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people

Are You A Leader Or An Enabler?

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Management and leadership are two different things. There is an old saying that “You manage things and you lead people.” Managing and leading are both are essential to the success of a dealership. In both management and leadership you are assisting your team to grow and develop or you are enabling them to produce less […]
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language

Speak Your Customers’ Language

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Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless patient often felt intimidated and at the mercy of the medical profession. Sad to say, but the car business wasn’t much better. Many people in this business spoke to their customers […]
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