Don’t Ask, Tell Them What Services They Need
As a service advisor our job is to fulfill our customer’s main reason for visiting the dealership, right? You may feel customers who come into your shop are just trying...
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
New Car Sales
Talking During the Demonstration Drive
Put the Customer in the Driver’s Seat and Listen
Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...
Effective Greeting Requires Planning and Professionalism
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how...
Earn Car Buyer Trust: Brand Your Price
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand...
Stop Doing Calisthenics in the Showroom
As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in,...
Increase Sales With This One Tweak
“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing guy? If so, I want you...
The 7 Most Effective Words for Closing a Deal
If you have been in the car business for any length of time, you have most likely heard of a concept taught by some as the ABCs of selling. This...
5 Reasons Why You Don’t Close the Deal
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling...
Time to Break Your Old School Phone Habits
There are two quick facts about your customers and your dealership:
Fact #1: Customers are looking for a faster and better customer experience when they buy a car.
Fact #2: The “old...
What November Sales Numbers Indicate for the Close of 2019
Here to give us an overview of this November's numbers and what we can expect from Q4 and beyond is Charlie Chesbrough, senior economist and senior director of industry insights...
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