The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses...
Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new delivery options driven by Carvana, Vroom...
It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a sale. Though often unconscious, our body...
There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over the last few years, the average...
On today’s show, we’re pleased to welcome Tom Harsha, Chief Product Officer at CallRevu, a call tracking and call monitoring solutions company. Tom is here to discuss all of the...
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come...
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left...
On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC in 2020 as well as the...
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved. Tales abound of dealership rental agencies...
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I ask them when they believe buyers...