TSLA390.7109.08%
GM75.770-1.12%
F11.880-0.2001%
RIVN15.020-1.38%
CYD40.000-1.21%
HMC24.090-0.25%
TM188.710-3.91%
CVNA382.600-13.2%
PAG169.840-1.68%
LAD290.9000.78%
AN210.000-2.38%
GPI353.670-3.2%
ABG203.010-0.68%
SAH76.430-2.32%
TSLA390.7109.08%
GM75.770-1.12%
F11.880-0.2001%
RIVN15.020-1.38%
CYD40.000-1.21%
HMC24.090-0.25%
TM188.710-3.91%
CVNA382.600-13.2%
PAG169.840-1.68%
LAD290.9000.78%
AN210.000-2.38%
GPI353.670-3.2%
ABG203.010-0.68%
SAH76.430-2.32%
TSLA390.7109.08%
GM75.770-1.12%
F11.880-0.2001%
RIVN15.020-1.38%
CYD40.000-1.21%
HMC24.090-0.25%
TM188.710-3.91%
CVNA382.600-13.2%
PAG169.840-1.68%
LAD290.9000.78%
AN210.000-2.38%
GPI353.670-3.2%
ABG203.010-0.68%
SAH76.430-2.32%


New Car Sales

demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

- January 15, 2020
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration...
Sales & Marketing Articles
business

What Not to Say in Sales or Business

- January 15, 2020
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling!...
Sales & Marketing Articles
sales process

Gain Control of the Sales Process

- January 1, 2020
The sales industry hadn’t innovated for decades before I created what’s called Information Assisted Selling. It’s trademarked and a codified way of selling—the ultimate way to create common ground. I...
Sales & Marketing Articles
sales

7 Top Sales Secrets

- December 30, 2019
I recently delivered a virtual seminar on Seven Top Sales Secrets and we had more than 3,200 professional salespeople register. The following week we did another virtual workshop on Secrets...
Sales & Marketing Articles
customer

Don’t Ask, Tell Them What Services They Need

- December 30, 2019
As a service advisor our job is to fulfill our customer’s main reason for visiting the dealership, right? You may feel customers who come into your shop are just trying...
Sales & Marketing Articles
drive

Talking During the Demonstration Drive

- December 27, 2019
Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...
Sales & Marketing Articles
greeting

Effective Greeting Requires Planning and Professionalism

- December 25, 2019
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how...
Sales & Marketing Articles
price

Earn Car Buyer Trust: Brand Your Price

- December 25, 2019
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand...
Sales & Marketing Articles
showroom

Stop Doing Calisthenics in the Showroom

- December 23, 2019
As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in,...
Sales & Marketing Articles
internet leads

Increase Sales With This One Tweak

- December 20, 2019
“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing guy? If so, I want you...
Sales & Marketing Articles

Latest Articles

Ransomware attacks more than doubled in 2025, and the targets now include the vehicles themselves, says a new report from cybersecurity firm Halcyon.
Latest Articles 05/01/26

Ransomware attacks on auto industry rise, the security steps you need to take now

Stellantis, VW post mixed Q1 results, UAW monitor flags investment failures, Rivian boosts GA plant capacity
Latest Articles 05/01/26

Stellantis & VW post mixed Q1 results, UAW monitor flags investment failures, Rivian boosts GA plant capacity

Stellantis, Volkswagen report mixed Q1 results
Latest Articles 05/01/26

Stellantis, Volkswagen report mixed Q1 results

UAW monitor cites governance failures in delayed strike fund investments
Latest Articles 05/01/26

UAW monitor cites governance failures in delayed strike fund investments

Rivian increases Georgia plant capacity to 300,000 units, narrows Q1 losses
Latest Articles 05/01/26

Rivian increases Georgia plant capacity to 300,000 units, narrows Q1 losses

Kill Switch, NHTSA
Latest Articles 05/01/26

NHTSA’s controversial ‘Kill Switch’ mandate lives on despite missed deadline, repeal effort

2026 Toyota Camry Nightshade: Hybrid-only strategy delivers style, efficiency, and value
Latest Articles 05/01/26

2026 Toyota Camry Nightshade: Hybrid-only strategy delivers style, efficiency, and value

Carvana expands CDJR footprint
Latest Articles 05/01/26

Carvana expands CDJR footprint as new-car ambitions take shape

Diesel was never the problem – Washington was the problem!
Latest Articles 05/01/26

Diesel was never the problem – Washington was the problem!

GM deploys Google Gemini AI to 4 million vehicles
Latest Articles 04/30/26

GM deploys Google Gemini AI to 4 million vehicles with no dealer involvement


CBT News
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