Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the pleasant attitude of the staff? Is...
Q3 for the retail auto industry has come to a close. And today we're joined by NADA senior economist, Patrick Manzi, to get an in-depth analysis of the key highlights...
When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are buying almost 30 percent more items...
We are less than four months away from 2020. Depending on your perception of the New Year, this is either good or bad news. However, there are ways to ensure...
Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That said, how dealership staff carry out...
Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing our own hit & miss closes...
If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees...
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new...
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with...