For an automotive salesperson, the most lucrative opportunity to ignite your sales is to tap into your personal power base. Your power base is composed of all the people you...
It’s well known that one the quickest ways to increase sales is to improve on the phone. The opportunity becomes more obvious as the volume of phone calls to businesses...
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
Our industry is typically one of immediacy. Questions like “What would it take to earn your business right now?” are very typical and used daily. Not many sales managers would...
Back in my tech company days, apparent no-brainer agreements often got caught up in the legal department. Sometimes months would go by before we’d get a yes or no. Even...
If there’s one thing dealers could do to improve customer satisfaction in the coming year, it might well be this: Change your answer to the “What’s the price of the...
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Welcome into the show,...
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical,...
On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim and Bill discuss why the majority...
Back in June, Cox Automotive economist Jonathan Smoke reported that the first half of 2019 was “marked by volatility” and the second half of the year would likely be worse....