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customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
JM&A

Meet The Customer Where They Shop: Solutions for Online Retailing – Scott Gunnell, JM&A

Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues...
technology

The 3 Things Technology Should Do for You

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...
personalize

Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership

Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...