Wednesday, December 8, 2021
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marketing used cars

Are certain metrics throwing off your used car and lead...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, discusses used car management, lead management, and the metrics that are throwing […]
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performance

This is a MUST DO list for maximum fixed ops...

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Everyone needs a job description of their job that outlines what is expected and the actions you will need to execute to succeed in that job. That said, what are the MUST DOs for maximum performance? Along with the list below, as a consultant, trainer, and coach, I also have detailed daily, weekly, and monthly […]
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service

The Power of 4DX in the Service Department!

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Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and tools, all with the same basic function; to advance the companies goals of client satisfaction and profitability. A well thought out, detailed step-by-step strategy is very important and serves to establish […]
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BDC

Key Operational Metrics For Your Internet/BDC Operation

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On today’s episode of Kain & Co., David goes over some key operational metrics for your internet or BDC operation.
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Auto Marketing Now

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

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  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the PCG Engagement Project. Dealers must understand how consumers are navigating their site to reveal friction points. The 5 observations include: Most Dealers are not […]
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Recon

Solutions That Measure and Manage Your Dealership’s Recon Process

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If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention to this next interview. CBT Automotive recently spoke with Dennis McGinn, Founder and CEO of Rapid Recon, on how he is providing a solid solution to your reconditioning challenges. Rapid Recon […]
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Market-Based Strategies

Applying Successful Market-Based Strategies For Profitable Returns on New and...

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Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande Auto Group, about what a dealership can do to make sure they are seeing a positive return on investments. Del Grande Auto Group is in the […]
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digital marketing

Five Marketing Metrics Dealers Should Pay Attention To

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In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating a website, it may seem like an ineffective use of time to focus on any other digital marketing initiatives. However, dealers would be making a […]
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metrics

Mark Conner: What is the leading indicator to driving sales?

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No matter what your level of technological savvy might be, finding effective ways to use metrics to eliminate wasted ad spend is important for increasing your dealership’s overall digital efficiency. While at the Automotive Analytics and Attribution Summit, Mark Conner, Senior VP of STrategy with LotLinx, discussed at least one way to use metrics to […]
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metrics

When the Going Gets Tough, the Wise Hit the Metrics

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This article was originally posted in the September Issue of Car Biz Today Magazine. New-car sales may have been down this year, six percent at the end of July, says Kelley Blue Book. This isn’t a drop off the cliff, but should signal to dealers to take a hard look at performance metrics. Why do […]
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