More than ever, the internet and phones are the “new” showroom, making your BDC a conduit to your bricks-and-mortar store. Increasingly, agents have the critical role of converting online shoppers...
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
Everyone needs a job description of their job that outlines what is expected and the actions you will need to execute to succeed in that job. That said, what are...
Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and tools, all with the same basic...
On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the...
If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention to this next interview. CBT Automotive...
Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande...
In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating...
No matter what your level of technological savvy might be, finding effective ways to use metrics to eliminate wasted ad spend is important for increasing your dealership's overall digital efficiency....