No matter what your level of technological savvy might be, finding effective ways to use metrics to eliminate wasted ad spend is important for increasing your dealership’s overall digital efficiency. While at the Automotive Analytics and Attribution Summit, Mark Conner, Senior VP of STrategy with LotLinx, discussed at least one way to use metrics to your dealership’s benefit.
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Charlie Obaugh Auto Group has acquired Campus Ford in Waynesboro, Virginia, from Matt McMurray. The transaction was announced in August 2026, with Performance Brokerage Services serving as the exclusive buy-side...
Sutherlin Automotive Group has acquired Car Pros Kia Huntington Beach from Car Pros Automotive Group in a transaction that closed in August 2026. The dealership has been renamed Sutherlin Kia...
If you've been reading my columns over the past year, you may have noticed that I keep returning to California. One week it's the EV mandate. Another week it's replacement...
LeadCar has completed the asset acquisition of Ruda Toyota and Ruda Chevrolet in Monroe, Wisconsin, from Bill and Jean Ruda. The dealerships, which the Rudas have owned since 1997, will...