Michael Biasco is a senior product marketer at Elead/CDK Global. Biasco has over nine years of sales, marketing and operations experience in retail automotive, and has led numerous product initiatives from ideation through testing and commercialization.
Recent interest rate hikes coupled with tight supply continue to limit sales of both new and used vehicles. How can you prepare your dealership for a more competitive vehicle market...
In today’s retail environment where demand far outstrips supply, desking managers haven’t had to put together too many complex deals. After all, customers don’t have any negotiating leverage. You put...
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short. If you want your dealership to...
The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing, lack of new cars on the...
Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after a sale and/or service.
It’s a powerful...
Inbound phone calls are still your best low-funnel leads, so they must be handled properly. Many dealers believe their sales team should be able to handle all those incoming calls,...
Spring has sprung and it may have you in the mood for some spring cleaning. A strategic place to start is with your CRM. Most of the data you collect...
The current inventory shortage presents a problem for dealership service departments. Fewer new vehicle sales will translate to fewer service customers in the coming years. This means it is more...
More than ever, the internet and phones are the “new” showroom, making your BDC a conduit to your bricks-and-mortar store. Increasingly, agents have the critical role of converting online shoppers...