Steve Stauning: Goals with website leads
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
marketing
Increasing Consumer Engagement and Trust: Five Ways Dealers Can Support Their Local Communities
According to a 2015 Nielson Global Corporate Sustainability Report, 66 percent of consumers are willing to spend more money with a company that has a sustainable brand. Regarding millennials, the...
Brian Pasch: Marketing Manager Qualifications
How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even hired as your marketing director and...
Think You Can Hold a Creative Competitive Advantage?
There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition. This belief is so strong among...
Welcome to the New 4Ps of Automotive Marketing
Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on...
Display Ad Design Best Practices for The Automotive Industry
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
What to Include in Your Dealership’s E-Newsletter
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently. They can be used to promote...
Getting more insight into your marketing investments with Google Analytics
On this week's episode of Auto Marketing Now, Brian talks about multi-touch attribution as well as how to get better insights into your marketing investments using the tools in Google...
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
Multi-Touch Attribution?
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution.
While this isn’t about the attribution...
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