Brian Pasch: Marketing Manager Qualifications

marketing
How do you know your marketing manager is taking the right steps of optimizing your dealership’s return on ad spend? How were they even hired as your marketing director and did they have the right qualifications? At the first annual Automotive Analytics & Attribution Summit, Brian Pasch, host of Auto Marketing Now, author of four books, and a digital marketing trainer, says those questions will be answered from lots of experts.