This article was originally posted in the September Issue of Car Biz Today Magazine.
New-car sales may have been down this year, six percent at the end of July, says Kelley...
As a car dealer, unless you're wearing a shirt or hat out in public advertising your store, it's hard for some people to actually know what you do for a...
On today's CBT Newscast for Monday, September 25th, 2017:
CBT Automotive Roundtable
CBT's CEO Jim Fitzpatrick sits down with dealers and managers from four high-volume Atlanta area dealerships to discuss the state...
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the...
This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here.
One of the most effective and complex ways to engage with your...
Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections to their audience. Companies and brands...
A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, "they lead in adoption of new devices. They are...
On today's CBT Newscast for Friday, September 7th, 2017:
Ricky Lopez on driving more Hispanic car buyers to your website and dealership
Ricky Lopez, CEO of Hispanic Ad Agency, recently told CBT...
On today's Auto Marketing Now, Brian's back with part two on Google AdWords Research. PCG Companies collected data by surveying over 500 dealers as well as dozens of phone calls...