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Getting more insight into your marketing investments with Google Analytics

On this week’s episode of Auto Marketing Now, Brian talks about multi-touch attribution as well as how to get better insights into your marketing investments using the tools in Google Analytics.
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Brian Pasch
Brian Pasch
Enterprises, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.

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