Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership.
BY ZACH KLEMPF
Dealerships without any meaningful online presence are...
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE
Digital marketing is one area that leaves...
Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH
You could be wasting 20 percent of your...
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE
I’m not trying to be Captain Obvious here...