TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

self-branding

Self-Branding for Car Salespeople

- November 30, 2017
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
attribution

Brian Archey: Why attribution is so hard

- November 27, 2017
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
marketing

Demand More from Your Ad Agency Partners

- November 22, 2017
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...
marketing

Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing

- November 20, 2017
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing mix." For auto retail, Brooke Skinner...
Newscast

Brooke Skinner Ricketts: How the digital age has changed the Four P’s of marketing | Lawmakers Warn Trump Against Changing Auto Provisions in NAFTA | Shoppers Contacting Car Dealers Want Answers

- November 20, 2017
On today's CBT Newscast for Monday, November 20th, 2017: How the digital age has changed the Four P’s of marketing When it comes to marketing, industries have aligned themselves with the "Four...
social media

Influencer Marketing at Your Dealership

- November 17, 2017
With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and Gen Z are either already in...
digital marketing

Max Steckler: How do you achieve measurable results with digital marketing?

- November 17, 2017
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
dealership blog

What to Write About on Your Dealership Blog

- November 15, 2017
Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great way to get your customers, prospective...
customer service

Finding Balance Between Modern Marketing and Traditional Customer Service

- November 8, 2017
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average...
commercial inventory

5 Tips for Marketing your Pre-Owned Commercial Inventory

- November 8, 2017
Commercial vehicle sales are good business. This business is a great way to incrementally increase your monthly sales volume in a new niche, without cannibalizing business in other areas. For...


CBT News
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