Advertising Violations: Easy To Find And Hard To Defend Against
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
marketing
Self-Branding for Car Salespeople
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
Demand More from Your Ad Agency Partners
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...
Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing mix." For auto retail, Brooke Skinner...
Brooke Skinner Ricketts: How the digital age has changed the Four P’s of marketing | Lawmakers Warn Trump Against Changing Auto Provisions in NAFTA | Shoppers Contacting Car Dealers Want Answers
On today's CBT Newscast for Monday, November 20th, 2017:
How the digital age has changed the Four P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four...
Influencer Marketing at Your Dealership
With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and Gen Z are either already in...
Max Steckler: How do you achieve measurable results with digital marketing?
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
What to Write About on Your Dealership Blog
Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great way to get your customers, prospective...
Finding Balance Between Modern Marketing and Traditional Customer Service
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average...
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