From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely self-serviced with limited human interactions. For...
All press release formats are basically the same, however, how the content is presented should stand out and make your company look proficient and manageably attractive to any journalists that...
As a car dealer, you need to ensure your customer’s know what vehicles you currently have on your lot and if you are offering any sales or discounts. Ensuring that...
As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time, you still want your site to...
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales Innovation Cup for VinFactor, sits down with Joe Gumm of CBT News to discuss how dealers can...
Training and professional development are essential to staying up-to-date on industry trends. From new automobile technologies to consumer buying habits, the automotive industry is forever changing. While everyone can agree...
One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and, in many cases, hundreds of thousands...
Don’t get stuck with last year’s inventory after the first of the New Year.
In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with Force...