Tuesday, November 24, 2020
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leads

Five best practices in handling online leads

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In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get back to the basics of a timely, thoughtful, and warm response, which will lead to sales. Since we’ve become so addicted to technology and the […]
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automation

Why automation is a crucial tool in today’s auto industry

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In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can you keep up with all the text messages, emails, Facebook messenger chats, phone calls? The […]
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dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April 2020. While these numbers are bouncing up again and are on track with 2019 as of August 2020, dealers should expect the unexpected to happen […]
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lead

Is Your Dealership Using Interactive Lead Forms?

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Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary goal) is to collect leads in order to build better customer relationships, so that you can sell more cars. One of the main ways dealers try to attain these leads is […]
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lead

Are You Ready to Lead?: The Big Difference Between Leading and...

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Everyone craves the opportunity to advance to the next level. Today you are a salesperson on the floor or service advisor in the bay. You have set your sights on the next level and are looking for that opportunity to become the next great sales manager or service manager. One big question remains; “Are you […]
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The right way to follow up a lead

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It may seem obvious, but strong body language and emphatic hand gestures mean nothing in a dealership’s follow-up sales call to a potential buyer. Whether a salesperson is on the phone speaking to a prospect or leaving a voice message to that customer, “the only thing you have is your voice,” says Elise Kephart Adame. So […]
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