Tag: Jonathan Dawson
Jonathan Dawson on Quickly Identifying Different Types of Buyers
Amidst another surge of Coronavirus in the U.S, car sales seem to be rolling along with strong numbers in May, June, and now July....
CBT Automotive Newscast for March 17, 2020
Today on CBTNews.com - Tuesday, March 17th, 2020:
Taking Your Dealership’s Top Performers to the Next Level – Jonathan Dawson & Frank Crinite
On today’s show,...
Taking Your Dealership’s Top Performers to the Next Level – Jonathan...
On today’s show, we’re very pleased to welcome Jonathan Dawson, automotive sales trainer, author, and consultant. Jonathan has also appeared many times on the...
Overcoming Your Self-Objection
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...
How Simple Phrases Can Build Trust
When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers. Instead, he...
A Principle of Effective Negotiation
Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News.
VIDEO TRANSCRIPT:
One of the...
Understanding the Customer’s Shopping Experience
Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves.
VIDEO TRANSCRIPT:
Of...
How to Get Your Customer to Open Up
The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that...
The “Give-Get” Principle
You're a giving salesperson. In fact, you give the customer a lot. Jonathan suggests using your giving spirit to start initiating a concept called...
Adding Value to your Invitation
While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.
