TSLA400.62011.72%
GM81.3003.25%
F12.8750.435%
RIVN17.2300.34%
CYD43.2650.9431%
HMC25.0100.65%
TM217.2904.43%
CVNA387.50025.26%
PAG161.3705.35%
LAD283.3008.43%
AN208.0909.8%
GPI350.27014.79%
ABG211.4607.37%
SAH70.7203.35%
TSLA400.62011.72%
GM81.3003.25%
F12.8750.435%
RIVN17.2300.34%
CYD43.2650.9431%
HMC25.0100.65%
TM217.2904.43%
CVNA387.50025.26%
PAG161.3705.35%
LAD283.3008.43%
AN208.0909.8%
GPI350.27014.79%
ABG211.4607.37%
SAH70.7203.35%
TSLA400.62011.72%
GM81.3003.25%
F12.8750.435%
RIVN17.2300.34%
CYD43.2650.9431%
HMC25.0100.65%
TM217.2904.43%
CVNA387.50025.26%
PAG161.3705.35%
LAD283.3008.43%
AN208.0909.8%
GPI350.27014.79%
ABG211.4607.37%
SAH70.7203.35%


Jonathan Dawson

success customer experience

How dealers can improve their sales by connecting with the heart and mind of the customer

- December 7, 2020
Welcome to the first edition of Mind Your Own Business with Jonathan Dawson, automotive training expert and the founder of Sellchology, an automotive sales tool used to help dealers sell...
Mind Your Own Business Headlines
Jonathan Dawson

Jonathan Dawson on Quickly Identifying Different Types of Buyers

- July 16, 2020
Amidst another surge of Coronavirus in the U.S, car sales seem to be rolling along with strong numbers in May, June, and now July. Jonathan Dawson, automotive sales consultant, coach,...
Management & Leadership Auto News
COVID-19

CBT Automotive Newscast for March 17, 2020

- March 17, 2020
Today on CBTNews.com - Tuesday, March 17th, 2020: Taking Your Dealership’s Top Performers to the Next Level – Jonathan Dawson & Frank Crinite On today’s show, we’re very pleased to welcome Jonathan...
Daily Newscast
Jonathan Dawson

Taking Your Dealership’s Top Performers to the Next Level – Jonathan Dawson & Frank Crinite

- March 17, 2020
On today’s show, we’re very pleased to welcome Jonathan Dawson, automotive sales trainer, author, and consultant. Jonathan has also appeared many times on the CBT Saturday Morning Sales Meetings to...
Sales & Marketing Auto News
objection

Overcoming Your Self-Objection

- December 14, 2019
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be your own attitude. Hear how to...
Saturday Morning Sales Meeting Shows
phrases

How Simple Phrases Can Build Trust

- May 17, 2019
When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he suggest elevating your authority by using...
Tips & Training

A Principle of Effective Negotiation

- May 9, 2019
 Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the principles of effective negotiating is a...
Tips & Training Headlines
experience

Understanding the Customer’s Shopping Experience

- May 3, 2019
 Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves. VIDEO TRANSCRIPT:  Of all the questions that salespeople ask...
Tips & Training
Negotiation

How to Get Your Customer to Open Up

- April 24, 2019
The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that with a few simple questions in...
Tips & Training
give-get

The “Give-Get” Principle

- April 15, 2019
   You're a giving salesperson. In fact, you give the customer a lot. Jonathan suggests using your giving spirit to start initiating a concept called give-get. He explains how it will...
Tips & Training


Latest Articles

STL launches ‘Neuralis’ in the US: A high-performance Data Center portfolio engineered for the AI era
Latest Articles 04/17/26

STL launches ‘Neuralis’ in the US: A high-performance Data Center portfolio engineered for the AI era
Latest Articles 04/17/26

GM leans on global supply, VW ends U.S. EV output, March sales surge tightens inventory

GM leans on global production to supply U.S. market amid cost pressures
Latest Articles 04/17/26

GM leans on global production to supply U.S. market amid cost pressures

Volkswagen ends U.S. EV output, triggering $600 million financial hit 
Latest Articles 04/17/26

Volkswagen ends U.S. EV output, triggering $600 million financial hit 

March sales surge tightens inventory, affordability gaps persist
Latest Articles 04/17/26

March sales surge tightens inventory, affordability gaps persist

Independent shops are gaining ground, but dealerships retain advantages in expertise, loyalty, and digital tools: New CDK Service Shopper 5.0 survey shows
Latest Articles 04/17/26

Independent shops gain ground as dealerships face mounting pressure

2026 Genesis G90 black edition: Luxury with a performance edge
Latest Articles 04/17/26

2026 Genesis G90 black edition: Luxury with a performance edge

$99M John Deere settlement accelerates high-stakes right to repair movement
Latest Articles 04/17/26

$99M John Deere settlement accelerates high-stakes right to repair movement

TrueCar achieves profitability and calls for a new standard in automotive pricing
Latest Articles 04/16/26

TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.