Thursday, October 21, 2021
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social media

Tips to improve your social media relationships

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In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would be using the same techniques, except on a different platform called ‘social media’. Today, GM uses consumer interaction to learn “about ways to improve GM […]
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(Part 2) Why you should use YouTube for your fixed...

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As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also a time to consider new ways of doing things because the past ways may not be effective. Using YouTube to show customers more content about your services […]
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subprime

Tips for working with subprime customers today

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Your dealership has an established brand of customer. That’s not to say you won’t sell to anyone who has the money, but you know there’s a preference on who your future vehicle ownership might be. For most dealers, the prime customer is a target, but these days, more and more dealers are looking at subprime […]
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community

How dealers can drive community involvement into the holiday season

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Having come through one of the most peculiar Thanksgiving holidays in history as the US continues to battle COVID-19 outbreaks, the automotive industry remains surprisingly strong. TrueCar and ALG are forecasting that retail sales through November 2020 will be higher than a year ago by 2.9% when adjusted for selling days – a remarkable feat […]
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introverts

Five Best Practices for Managing Introverts at Your Dealership

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Introverts are said to make up 25 to 40 percent of the total population. However, the numbers could be even greater. So, there is a high chance that you will work with individuals who could be categorized as introverts. You may also be one yourself. Depending on their personalities, each of your employees has various […]
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dealers

Compassion a Trait Dealers are Showing in Heaps

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In the past weeks, we’ve seen examples consistently where dealers and dealership owners are using their resources to help their communities. Particularly, the compassion on display has been inspiring for not just the auto retail industry but society as a whole. In what seems like a never-ending stream of stories of kindness, we have four […]
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Tip of the Day

The Idea of Help vs. Service

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 Are you helping people just get through the process of buying a car, or are you delivering true service to create a genuine customer experience? Cory explains the difference. VIDEO TRANSCRIPTION: Hi, I’m Cory Mosley and this is your CBT news, sales tip of the day. Tell you I want to talk to you […]
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service

The Knowledge, Attitude, Skills & Habits of A Professional Service...

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It’s important for them to always be on top of their game. Here are some K.A.S.H. (Knowledge, Attitude, Skills & Habitual) tips on how to turn a good service consultant into a professional one. Integrity:  Integrity is the first thing you need to look for in a dealership service advisor. People Skills:  A professional service […]
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distractions

Reducing Distractions and Procrastination for Your Dealership Employees

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Distractions and procrastination can eat away at vast chunks of time and resources at a dealership. Eliminating them is essential to creating a positive, productive workplace environment. To do so, you’ll need to pinpoint their sources and employ strategies to minimize these negative behaviors.  Doubling Down on Distractions Distractions don’t just cut down on work; […]
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subprime

3 Tips for a Smoother Subprime F&I Experience

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If your dealership works in the subprime space at all, you already understand the challenges that come with these deals. Tighter restrictions on payment, income verification, and a sometimes hostile or uncomfortable exchange between F&I and the borrower. How can this process be easier for both and still result in a car delivered and a […]
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