In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would...
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know there's a preference on who your...
Having come through one of the most peculiar Thanksgiving holidays in history as the US continues to battle COVID-19 outbreaks, the automotive industry remains surprisingly strong. TrueCar and ALG are...
Introverts are said to make up 25 to 40 percent of the total population. However, the numbers could be even greater. So, there is a high chance that you will...
In the past weeks, we’ve seen examples consistently where dealers and dealership owners are using their resources to help their communities. Particularly, the compassion on display has been inspiring for...

Are you helping people just get through the process of buying a car, or are you delivering true service to create a genuine customer experience? Cory explains the difference.
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Hi,...
It’s important for them to always be on top of their game. Here are some K.A.S.H. (Knowledge, Attitude, Skills & Habitual) tips on how to turn a good service consultant...
Distractions and procrastination can eat away at vast chunks of time and resources at a dealership. Eliminating them is essential to creating a positive, productive workplace environment. To do so,...
If your dealership works in the subprime space at all, you already understand the challenges that come with these deals. Tighter restrictions on payment, income verification, and a sometimes hostile...