On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these metrics in order to better utilize...
On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and...
Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad...
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as more consumers continue to use mobile...
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if someone does remember it's time for...
On today's CBT Newscast for Wednesday, February 14th, 2018:
Haig Stoddard: What Your Dealership Should Be Selling Right Now
Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst...
Many Are Still Not Sold On The Safety Of Autonomous Vehicles
Imagine a morning commute where instead of keeping a close watch on the traffic around you, your car picked up...
On today's Auto Marketing Now, Brian's back with part two on Google AdWords Research. PCG Companies collected data by surveying over 500 dealers as well as dozens of phone calls...
Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve as both customer behavior and the...