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technology

Utilizing Modern Technology in Auto Retail

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On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
voice search

How to Make Google Voice Search and PPC Campaigns Work for...

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Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing...

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How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
accelerated mobile pages

Accelerated Mobile Pages

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On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as...
AMP for email

Google’s New AMP Formats for Email and How They Could Benefit...

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Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if...
newscast

What Your Dealership Should Be Selling Right Now | Two things...

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  On today's CBT Newscast for Wednesday, February 14th, 2018: Haig Stoddard: What Your Dealership Should Be Selling Right Now Are the vehicles on your lot impacting...
self-driving cars

Do Consumers Feel More Comfortable With Self-Driving Cars If The Voice...

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Many Are Still Not Sold On The Safety Of Autonomous Vehicles Imagine a morning commute where instead of keeping a close watch on the traffic...
AdWords

Google AdWords Research (Part 2)

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 On today's Auto Marketing Now, Brian's back with part two on Google AdWords Research. PCG Companies collected data by surveying over 500 dealers as...
digital advertising

Reaching millennials who will never visit your website

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Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve...
AdWords

Google AdWords Research (Part 1)

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 On today's Auto Marketing Now, Brian walks you through PCG Companies' new report on Google AdWords. Data was collected by surveying over 500 dealers...