What Your Dealership Should Be Selling Right Now | Two things car shoppers are searching for | Looking for a tech?  Try your local high school

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On today’s CBT Newscast for Wednesday, February 14th, 2018:

Haig Stoddard: What Your Dealership Should Be Selling Right Now
Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at Wards Auto, talks with CBT News about January 2018 auto sales numbers, what the market is saying about your automotive inventory, and how to avoid any risk. Watch Now

Google auto trends report: Car shoppers are searching for these two things
According to the latest Google Auto Trends Report for 2018, Americans are obsessed with outfitting their cars for their pets. Fortune reports Google pulled top-volume queries related to the auto sector in Google search and Youtube, and surveyed more than 1,000 consumers. The average American was 36 times more likely to search for pet-related items like a dog car seat and dog hammocks than the average person in countries like Germany and Japan. Watch Now

Looking for a tech?  Try your local high school
Is your dealership looking to find more techs for your service drive that are not only highly-skilled with computers, but also interested in becoming a future tech or service manager one day? Look no further than your local high school. This past Saturday, Kia’s facility in Irvine, CA hosted its 25th annual contest where six pairs of students got an hour to find and fix as many problems in a car as possible. The competition is sponsored by the Orange County Automobile Dealers Association. Read More

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