Tag: Google

Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...

The COVID-19 pandemic brought many changes to the automotive industry. Dealers discovered new ways to manage associates, interact with customers, and conduct daily business....

Ford and Google announced a tech partnership that will see new vehicles equipped with the Google Android platform starting in 2023. In addition, Monday’s announcement says...

 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...

Today's Featured Interview: Google's automotive retail head Lissette Gole, discusses meeting modern consumer demands Digital retailing has become a necessity for dealers in the midst...

Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers...

A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies...

A recent report from global consumer insights leader J.D. Power has identified high overall satisfaction among car shoppers when utilizing car manufacturer websites. Of...

Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade –...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides...