Google introduces vehicle ads to help consumers find cars nearby
There is no doubt that the vast majority of today’s car buyers utilize the Internet when looking for a new vehicle, which may include initial searches and/or follow-up research on...
TSLA401.43912.5391%
GM81.8403.79%
F12.8850.445%
RIVN17.2850.395%
CYD43.1100.7881%
HMC25.0000.64%
TM217.6804.82%
CVNA384.10021.86%
PAG161.5505.53%
LAD283.3208.45%
AN207.5409.25%
GPI347.99012.50999%
ABG211.8207.73%
SAH70.4303.06%
TSLA401.43912.5391%
GM81.8403.79%
F12.8850.445%
RIVN17.2850.395%
CYD43.1100.7881%
HMC25.0000.64%
TM217.6804.82%
CVNA384.10021.86%
PAG161.5505.53%
LAD283.3208.45%
AN207.5409.25%
GPI347.99012.50999%
ABG211.8207.73%
SAH70.4303.06%
TSLA401.43912.5391%
GM81.8403.79%
F12.8850.445%
RIVN17.2850.395%
CYD43.1100.7881%
HMC25.0000.64%
TM217.6804.82%
CVNA384.10021.86%
PAG161.5505.53%
LAD283.3208.45%
AN207.5409.25%
GPI347.99012.50999%
ABG211.8207.73%
SAH70.4303.06%
What the Google broad core update means for your car dealership
At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality content for their search queries. So,...
Why optimizing Google My Business can lead to high quality traffic
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of high-quality traffic, Google My Business.
Google My...
Are high prices prompting bad customer reviews?
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And that would be okay to most...
How to improve your car dealership’s online retailing strategy – Lissette Gole, Head of Auto Retail at Google
Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle purchase process through your mobile device....
Brian Pasch on what you can expect from the 2021 Automotive Analytics & Attribution Summit
Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS) is where you should be November...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On...
How to analyze the effectiveness of your car dealership’s Google Ads campaigns
On the latest episode of Auto Marketing Now, host Brian Pasch discusses the groundbreaking research on Google SEM for the automotive industry. Car dealers have been using Google ads for over...
Why and how to pursue position zero on Google
SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't the best?" No, not anymore. Now...
CBT News Market Update: How auto marketing efforts will change with the phase-out of third-party cookies – Lance Schafer, LotLinx
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its platforms in 2022. To discuss this...
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