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CBT News Market Update: How auto marketing efforts will change with...

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Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...
Google Head of Auto Retail Lissette Gole

Google’s Head of Automotive Retail Lissette Gole, discusses 4 industry trends...

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The COVID-19 pandemic brought many changes to the automotive industry. Dealers discovered new ways to manage associates, interact with customers, and conduct daily business....
Ford

Ford announces Android platform in their vehicles starting in 2023

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Ford and Google announced a tech partnership that will see new vehicles equipped with the Google Android platform starting in 2023. In addition, Monday’s announcement says...
Lissette Gole

Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands

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 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...
automotive retail

CBT automotive newscast: September 10, 2020

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Today's Featured Interview: Google's automotive retail head Lissette Gole, discusses meeting modern consumer demands Digital retailing has become a necessity for dealers in the midst...
Google's

What Google’s New Change in Ad Policy Means for Dealers and...

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Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers...
support

The Power of Local: Five Ways to Harness Local Community Support

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A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies...
websites

J.D. Power Finds Carmaker Websites Perform Well – Why that Affects...

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A recent report from global consumer insights leader J.D. Power has identified high overall satisfaction among car shoppers when utilizing car manufacturer websites. Of...
Google

Google’s Digital Toolkit from International Small Business Week

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Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade –...
John Fitzpatrick

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing...

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As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides...