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Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...
Facebook pages

Are Personally-Branded Facebook Pages Bad for Dealers?

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Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that...
custom audience

4 Custom Audiences Your Dealership Should Use in Facebook Ads

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As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to...

Dealers and Digital “Reveals”

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Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through...
John Fitzpatrick

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing...

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As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides...
conversions

Campaigns Generating Conversions Sell More Cars

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 Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...
Facebook Marketplace

6 Steps for Dealerships to Get Started on Facebook Marketplace

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Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1...
F&I manager

Is Your F&I Manager on Social Media?

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 On this week's episode of F&I Today, Becky Chernek explains why the F&I manager at your dealership should be active on social media and...
lookalike audiences

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
Facebook

Using Facebook as a Branding Tool

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TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...