Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch...
TSLA395.6406.74%
GM79.4001.35%
F12.6400.2%
RIVN17.1150.225%
CYD42.3200.03%
HMC24.3600.1%
TM214.0651.205%
CVNA369.2156.975%
PAG156.0200.89%
LAD278.8603.99%
AN200.2902%
GPI335.4802.75%
ABG207.7503.66%
SAH68.3100.94%
TSLA395.6406.74%
GM79.4001.35%
F12.6400.2%
RIVN17.1150.225%
CYD42.3200.03%
HMC24.3600.1%
TM214.0651.205%
CVNA369.2156.975%
PAG156.0200.89%
LAD278.8603.99%
AN200.2902%
GPI335.4802.75%
ABG207.7503.66%
SAH68.3100.94%
TSLA395.6406.74%
GM79.4001.35%
F12.6400.2%
RIVN17.1150.225%
CYD42.3200.03%
HMC24.3600.1%
TM214.0651.205%
CVNA369.2156.975%
PAG156.0200.89%
LAD278.8603.99%
AN200.2902%
GPI335.4802.75%
ABG207.7503.66%
SAH68.3100.94%
Are Personally-Branded Facebook Pages Bad for Dealers?
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople.
One thing that can complicate this inevitable revolving door...
4 Custom Audiences Your Dealership Should Use in Facebook Ads
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience.
While...
Dealers and Digital “Reveals”
Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter.
Ford's digital reveal...
John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing & Facebook
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find...
Campaigns Generating Conversions Sell More Cars
Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your campaigns generate a higher rate of...
6 Steps for Dealerships to Get Started on Facebook Marketplace
Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide.
Let that number sink in.
Here in the U.S., 1 in 3 people use the tool....
Is Your F&I Manager on Social Media?
On this week's episode of F&I Today, Becky Chernek explains why the F&I manager at your dealership should be active on social media and implement it as a part of...
Testing Lookalike Audiences on Facebook
Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences.
VIDEO TRANSCRIPT:
Hi, this is Brian Pasch and here's your...
Using Facebook as a Branding Tool
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local awareness ads to potential car buyers...
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