Wednesday, January 27, 2021
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Facebook

Facebook seeks to optimize mobile shopping through new automotive ad...

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According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car buyers have the option to visit third-party inventory sites or dealership pages to find their next vehicle on a smartphone. However, another platform is emerging […]
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newscast

CBT automotive newscast: September 17, 2020

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Today’s Featured Interview: How AutoNation is promoting diverse and inclusive hiring practices - Rock Anderson Here at CBT, we strive to keep the conversation going on...
automotive newscast

CBT Automotive Newscast: August 31, 2020

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Today’s Featured Interview: CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx From the beginning of the COVID-19 pandemic to now, digital marketing in auto retail has undergone a tremendous amount of change. We spoke with Lance Schaefer, General Manager of Product and Technology at LotLinx, and Bob Lanham, Head of Automotive Retail […]
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market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

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  On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from...
Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook...

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of advertising tools and resources. Paul Potratz, Owner of Potratz Partners Advertising joins us to discuss Facebook […]
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Facebook pages

Are Personally-Branded Facebook Pages Bad for Dealers?

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Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that can complicate this inevitable revolving door is social media. On Facebook, many dealership salespeople have chosen to set up their own business Facebook pages. This form of personal branding has […]
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custom audience

4 Custom Audiences Your Dealership Should Use in Facebook Ads

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As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience. While Facebook’s interest-based targeting features have their place, they should no longer be the only audience you rely on when building your Facebook ads. The […]
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Dealers and Digital “Reveals”

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Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford’s digital reveal is the latest example of manufacturers using online platforms to adapt to the COVID-19 marketplace. Earlier this year, several brands took similar steps when […]
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John Fitzpatrick

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing...

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As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides...
conversions

Campaigns Generating Conversions Sell More Cars

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 Today’s Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your campaigns generate a higher rate of conversions. VIDEO TRANSCRIPT: Hi, this is Brian Pasch, and here’s your CBT News tip of the day. Most dealers have chat on their website, […]
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