TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


Facebook

Making the most out of your marketing strategy in today’s climate

- August 30, 2021
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased to welcome back Bob Lanham, Facebook’s...
Sales & Marketing Featured

Where the auto industry is, and where it needs to go – Bob Lanham, Facebook

- July 20, 2021
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among the speakers was Facebook’s Head of...
Sales & Marketing Featured
Facebook

How Apple’s latest update could impact your auto marketing

- May 27, 2021
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone. Since Apple’s latest iOS 14 update officially rolled out in April 2021, many auto marketers are...
Sales & Marketing Articles
Bob Lanham

How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail

- May 25, 2021
Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for car dealers and consumers. Joining us...
Sales & Marketing Featured
Roger Love

How much value does social media marketing bring to car dealerships?

- April 6, 2021
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook. Lopes and Lanham have a conversation...
Headlines
marketing

Car dealership advertising ideas to drive success despite the pandemic

- January 29, 2021
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated...
Sales & Marketing Articles
PureCars

Facebook & PureCars joint-study reveals key social marketing findings for car dealers

- January 8, 2021
Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact digital retailing can...
Sales & Marketing Featured

Is your dealership capitalizing on the revenue opportunities from service recalls?

- December 28, 2020
On today’s show, we’re pleased to host a special Kelley Blue Book roundtable featuring Jade Terreberry, Director of Analytics for Cox Automotive, and Juan Flores, Senior Director of Product Management for Kelley Blue Book. to...
Fixed-Ops Publishing Partners
Bergstrom Automotive

How to build a strong culture at any car dealership regardless of size or volume – John F. Bergstrom

- December 23, 2020
With 16 dealerships named to Automotive News' 'Best Places to Work', Bergstrom Automotive had the most dealerships to make the list. On today’s show, we’re pleased to welcome John F....
Management & Leadership Featured
Facebook

Facebook’s Bob Lanham discusses 2021 marketing trends and what’s next for the platform

- December 22, 2020
2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in automotive retail, we want to hear...
Sales & Marketing Featured

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CBT News
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