These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle...
On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held...
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the...
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You may have personal accounts on Twitter,...
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a...
When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads...
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car...
Today’s Featured Interview:
How AutoNation is promoting diverse and inclusive hiring practices - Rock Anderson
Here at CBT, we strive to keep the conversation going on building diversity in the automotive industry....
On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from 13.39 in 2019. The inventory of...
Today's Featured Interview:
CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx
From the beginning of the COVID-19 pandemic to now, digital marketing in auto retail has undergone a tremendous...