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digital retailing

Facebook and PureCars study reveals value of digital retailing for dealers

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These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how...
Discover April Simmons' insights on adapting to auto market shifts, leveraging data-driven strategies, and promoting diversity.

How simple Facebook auto marketing practices can build consumer excitement

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On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients...
Dealers United

Dealers United creates holiday marketing offering to help dealers stand out...

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Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...
platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...
digital marketing

Today’s best digital marketing strategies and practices for car dealers

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In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...

How the new Facebook automotive inventory ad options affect your dealership

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When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook...
Facebook

Facebook seeks to optimize mobile shopping through new automotive ad initiative

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According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...
newscast

CBT automotive newscast: September 17, 2020

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Today’s Featured Interview: How AutoNation is promoting diverse and inclusive hiring practices - Rock Anderson Here at CBT, we strive to keep the conversation going on...
market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

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  On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from...
automotive newscast

CBT Automotive Newscast: August 31, 2020

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Today's Featured Interview: CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx From the beginning of the COVID-19 pandemic to now, digital marketing in...