Wednesday, January 27, 2021
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Facebook Marketplace

6 Steps for Dealerships to Get Started on Facebook Marketplace

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Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1 in 3 people use the tool. It’s no wonder that Facebook Marketplace has become a critical source of new leads for dealerships around the country. Car buyers are making […]
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F&I manager

Is Your F&I Manager on Social Media?

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 On this week’s episode of F&I Today, Becky Chernek explains why the F&I manager at your dealership should be active on social media and implement it as a part of their process.   VIDEO TRANSCRIPTION: Becky Chernek: Welcome to F&I Today. I’m your host, Becky Chernek and I’m happy you’re able to join us […]
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lookalike audiences

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this is Brian Pasch and here’s your CBT News Tip of the Day. There isn’t a dealer watching today’s show that doesn’t want more customers, just like the ones […]
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Facebook

Using Facebook as a Branding Tool

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TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local awareness ads to potential car buyers who are in proximity to your dealership. VIDEO TRANSCRIPT: Dealers are very similar with the branding and awareness that television and radio have in their […]
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facebook

Are Your Facebook Ads Clean?

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 Are your Facebook ads clean? What does that even mean? On today’s Tip of the Day, Glenn Pasch explains why images are important and why you need to make sure your images lead consumers to a clean landing page. VIDEO TRANSCRIPT: You’ve heard about Facebook ads, how they’re one of the newest ways, one of […]
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Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

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For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing strategies for savvy business owners, especially car dealers. The platform has […]
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Facebook Marketplace

Why You Should Pay Attention to Facebook Marketplace for Autos

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In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace has evolved quickly as the preferred site to buy and sell. Marketplace is also evolving as an e-commerce platform that now allows businesses to sell, […]
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Facebook

Facebook Enhances Their Already Powerful Targeting System to Help Auto...

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What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about your dealership, or a robust tool that drills through the data to find your target audience? In many ways, Facebook is all of these things. Remarkably, it is a platform to […]
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search engine optimization

Search Engine Optimization for the Auto Industry

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On this week’s episode of Auto Marketing Now, Brian talks about how to fine-tune your SEO (Search Engine Optimization) for the auto industry.
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audience targeting

How to Create an Efficient Audience Targeting Strategy For Your...

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According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox Automotive and Trace Przybylowicz, industry relation lead-automotive for Facebook, and they […]
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