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How the new Facebook automotive inventory ad options affect your dealership

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When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook...
Facebook

Facebook seeks to optimize mobile shopping through new automotive ad initiative

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According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...
newscast

CBT automotive newscast: September 17, 2020

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Today’s Featured Interview: How AutoNation is promoting diverse and inclusive hiring practices - Rock Anderson Here at CBT, we strive to keep the conversation going on...
market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

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  On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from...
automotive newscast

CBT Automotive Newscast: August 31, 2020

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Today's Featured Interview: CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx From the beginning of the COVID-19 pandemic to now, digital marketing in...
Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...
Facebook pages

Are Personally-Branded Facebook Pages Bad for Dealers?

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Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that...
custom audience

4 Custom Audiences Your Dealership Should Use in Facebook Ads

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As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to...

Dealers and Digital “Reveals”

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Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through...
John Fitzpatrick

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing...

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As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides...