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Dealers and Digital “Reveals”

Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford’s digital reveal is the latest example of manufacturers using online platforms to adapt to the COVID-19 marketplace. Earlier this year, several brands took similar steps when […]
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Chana Perton
Chana Perton
Content writer and researcher for CBT News.

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