On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website...
According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands...
“How do we keep ‘em coming back?”
It’s a very important question for anyone working at a dealership.
Customer retention is one of the most important priorities throughout dealership operations. Service, parts,...
Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective...
Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can...
On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation.
VIDEO...
While the entire world seems to have hit “pause” as a result of COVID-19, dealerships have two options:
Prepare for business as usual once things get back to “normal”
Recognize...
Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the price, did the quality of the...
More and more dealerships seem to be renewing their vows and focusing on the level of service they provide to their customers. Sales and service industry leaders speak with great...